How to Estimate Site Traffic Gains (or Losses) from Rank Changes

Learn to estimate site traffic gains resulting from ranking changes by understanding search volume and click distribution trends and applying simple math.

A Helpful Guide to Understanding How Search Engines Work

Use this helpful guide to get an understanding how search engines work, all the way from crawling, indexing, determining relevancy, and serving results.

Click Distribution & Percentages by Search Engine Results Page (SERP) Rank

Ever wonder what good rankings are really worth? I’ve compiled several click-through rate studies to help understand click distribution by SERP positions.

3 Image Optimization Techniques & How to Name Image Files

Learn some key image optimization techniques to enhance your site’s SEO through improved inclusion in image search and Universal search, as well as greater usability for disabled visitors who need a screen reader to view your content.