SMX Advanced 2017:
13 Key SEO UpdatesSMX Advanced 2017 in Seattle

SMX Advanced 2017 took place in Seattle from June 12-14. As is usually the case, lots of great sessions and SEO insights came from the conference.

Google Penguin 4.0

Google recently launched the Penguin 4.0 algorithm update, the final update of the Penguin series. Learn about all of the key SEO components of this major update.

The 5 best site speed tools for optimizing page load performance

A list of some of the best site speed tools which are some of my favorite resources currently available, all of which I use regularly on SEO campaigns.

13 E-commerce SEO tips that will drive your site’s organic revenue

These e-commerce SEO tips have proven effective for me and have led to great success in driving better rankings and more revenue for e-commerce clients.

Optimizing your robots.txt file for SEO and how to avoid disaster

Learn how to optimize your robots.txt file for SEO, and why you should be closely monitoring changes to this file.

HTTP vs HTTPS for SEO: Should you switch to HTTPS for SEO reasons only?

I outline how the decision to change from HTTP to HTTPS is not as black-and-white as you’d think, despite the obvious Google ranking benefits.

AHrefs review: An insider look at the premium features

Read my AHrefs review to learn about the tool’s best features and capabilities, as well as my thoughts on how to use each for a practical SEO analysis.

Google Accelerated Mobile Pages: Great for users, not practical for traditional sites (yet)

AMP’s present significant speed-related advantages to mobile users, but widespread adoption may prove difficult due to technology liabilities.

The definitive list of the 51 best free & paid SEO tools (according to me)

My extensive list of the best free and paid SEO tools, as well as some top SEO tools I’d like to try. These SEO tools are truly best-in-class!