Optimizing your robots.txt file for SEO and how to avoid disaster

Learn how to optimize your robots.txt file for SEO, and why you should be closely monitoring changes to this file.

Blog Placement for SEO: Subdomain vs. Subdirectory (and Other Options)

Learn about the differences in impact between placing a site/blog in a sub-directory versus a sub-domain.

6 Site Crawlability Mistakes & How To Fix Them

Learn how to fix six common issues that could be impacting your site’s crawlability and damaging your ability to drive SEO performance.

The Anatomy of an Optimized Hyperlink

Learn about the anatomy of a well-optimized hyperlink and how to structure your links to get the maximum amount of value from an SEO perspective.

Using Canonical Tags to Combat Duplicate Content

Learn how to use Google and Yahoo’s new feature, the canonical tag, in order to combat and consolidate instances of duplicate content on your site.