5 reasons why site speed is your biggest SEO (and digital marketing) opportunity

Site speed is an often overlooked aspect of SEO. I explain why site speed is critical to UX and can be a key driver of performance across devices.

Why SEO’s Should Begin Planning for Accelerated Mobile Pages (AMP’s)

I discuss why Acclerated Mobile Pages (AMP’s) are going to be “big” and why the SEO industry should begin planning for AMP in the very near-future.

12 SEO Predictions for 2016

2016 is a very important year for your SEO strategy. I make predictions on some of the most important SEO trends to expect in 2016.

How to Estimate Site Traffic Gains (or Losses) from Rank Changes

Learn to estimate site traffic gains resulting from ranking changes by understanding search volume and click distribution trends and applying simple math.

A Helpful Guide to Understanding How Search Engines Work

Use this helpful guide to get an understanding how search engines work, all the way from crawling, indexing, determining relevancy, and serving results.

Click Distribution & Percentages by Search Engine Results Page (SERP) Rank

Ever wonder what good rankings are really worth? I’ve compiled several click-through rate studies to help understand click distribution by SERP positions.