Google Warns About Links in Large-Scale Article Campaigns

What happened?

Google has issued a fairly stern reminder about links in large-scale article campaigns via their Google Webmaster Central blog. Specifically, they’ve noticed a significant increase in sites utilizing spammy links in large-scale article campaigns as a means to build links back to their site, which is a direct violation of their quality guidelines on link schemes.

HTTP vs HTTPS for SEO: Should you switch to HTTPS for SEO reasons only?

Beginning in August of 2014, Google announced that HTTPS would become a minor ranking signal. Therefore, transitioning your site HTTPS (adding a SSL 2048-bit key certificate) will give you a minor ranking boost. However, while switching to HTTPS for SEO may be beneficial to rankings, is it the right decision overall for all sites?

The definitive list of the 51 best free & paid SEO tools (according to me)

As part of an SEO’s day-to-day job, we may be required to perform many functions across a variety of different strategic areas. Like any profession, success or failure may often hinge on having and using the right tools.

Fortunately or unfortunately, there are like 18 billion tools out there for the picking. Therefore, I thought I’d share some of my go-to SEO analysis tools, discuss some of my favorite aspects of each, offer insights on where they might be lacking, as well as showcase some cool tools that I’ve not yet tried out (and would love to get my hands on)!