SMX Advanced 2017:
13 Key SEO UpdatesSMX Advanced 2017 in Seattle

SMX Advanced 2017 took place in Seattle from June 12-14. As is usually the case, lots of great sessions and SEO insights came from the conference.

Google Warns About Links in Large-Scale Article Campaigns

Google has issued a warning about spammy links in large-scale article campaigns including contributor posts, guest-partner posts, and syndicated posts.

Google Penguin 4.0

Google recently launched the Penguin 4.0 algorithm update, the final update of the Penguin series. Learn about all of the key SEO components of this major update.

HTTP vs HTTPS for SEO: Should you switch to HTTPS for SEO reasons only?

I outline how the decision to change from HTTP to HTTPS is not as black-and-white as you’d think, despite the obvious Google ranking benefits.

The definitive list of the 51 best free & paid SEO tools (according to me)

My extensive list of the best free and paid SEO tools, as well as some top SEO tools I’d like to try. These SEO tools are truly best-in-class!

Google Penguin Update: Over Optimization, “Negative SEO,” and Achieving SEO Quality

On April 24, 2012, Google launched what is being called their Penguin Update. Per Google, this algorithmic update should impact around 3.1% of search queries and is geared towards punishing pages that have been spamming Google, while promoting “high-quality” sites in their search results.

Google’s 50 Algorithm Changes in March 2012: Which Ones Should SEO’s Pay Attention To?

Every month, Google releases their most recent updates to the search quality features of their algorithm via their Inside Search blog. In March, they released their most recent list of 50 algorithmic search quality changes.

Five Common SEO Mistakes: Making Sense of Google’s Latest SEO Statement

SEO observations from Google’s recent statement on Five Common SEO Mistakes, along with practical SEO advice on how to avoid these mistakes.

5 Ways Google Search Plus Your World Impacts SEO

I discuss the SEO impact of Google’s Search Plus Your World which places heavy emphasis on Google+ and personalization of search results. There will be many far-reaching effects on both the Social and SEO games. I cover the top 5 things you will need to watch out for with Search Plus Your World in relation to SEO.