These e-commerce SEO tips have proven effective for me and have led to great success in driving better rankings and more revenue for e-commerce clients.HTTP vs HTTPS for SEO: Should you switch to HTTPS for SEO reasons only?
I outline how the decision to change from HTTP to HTTPS is not as black-and-white as you’d think, despite the obvious Google ranking benefits.Google Penguin Update: Over Optimization, “Negative SEO,” and Achieving SEO Quality
On April 24, 2012, Google launched what is being called their Penguin Update. Per Google, this algorithmic update should impact around 3.1% of search queries and is geared towards punishing pages that have been spamming Google, while promoting “high-quality” sites in their search results.Six Good SEO Ideas: Making Sense of Google’s Latest SEO Statement
When Google gives you SEO advice, you should take it. The problem is, Google can be vague, which is why I’m here to decipher their messaging and what it means for your site’s SEO. Last week, I wrote an article making sense of the five common SEO mistakes portion of Google’s latest SEO commentary, posted […]Five Common SEO Mistakes: Making Sense of Google’s Latest SEO Statement
SEO observations from Google’s recent statement on Five Common SEO Mistakes, along with practical SEO advice on how to avoid these mistakes.6 WordPress Plugins That No SEO Should Go Without
Uncover six of the best Wordpress plugins that I recommend in order to help maximize the SEO performance of your Wordpress website.Website Tiering, SEO Workflow, and Keyword Funnels
Learn how good website tiering, efficient research and SEO workflow, and creating a website hierarchy based on keyword funnels can drive performance.How To Run An Effective SEO Campaign in Only 8 Steps
Learn how to run an effective SEO campaign by following 8 fundamental steps ranging from research, analysis, optimization, to promotion and reporting.SEO for Large Sites & Companies
SEO for large websites often requires flipping the model on how you normally run a campaign. Flip that model by focusing on optimization and consulting.