#13: Samantha Mayer: SEO Manager, Search Discovery

Samantha Mayer, SEO Manager at Search Discovery

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# TLDR

Interview with Samantha Mayer, SEO Manager at Search Discovery.

In this episode, we talk about her non-traditional path through content management and as a marketing generalist into becoming a full-time SEO. 

We dive deep into being an SEO with a content and broad marketing mindset, the importance of using on-site search data to build your content strategy, and what it’s like to do SEO for subjects that are *frankly* kind of boring. 

We also talk about her love for music – including her affinity for the band “Dawes,” the “Get To” mindset which for me as a ‘glass-half-empty’ person has been incredibly inspirational, and much more.