Google recently launched the Penguin 4.0 algorithm update, the final update of the Penguin series. Learn about all of the key SEO components of this major update.The 5 best site speed tools for optimizing page load performance
A list of some of the best site speed tools which are some of my favorite resources currently available, all of which I use regularly on SEO campaigns.How to reduce image file size by up to 70%
This tutorial will teach you how to increase site speed by reducing image file size by up to 70% in three easy steps using Photoshop and lossless image compression.5 reasons why site speed is your biggest SEO (and digital marketing) opportunity
Site speed is an often overlooked aspect of SEO. I explain why site speed is critical to UX and can be a key driver of performance across devices.Why SEO’s Should Begin Planning for Accelerated Mobile Pages (AMP’s)
I discuss why Acclerated Mobile Pages (AMP’s) are going to be “big” and why the SEO industry should begin planning for AMP in the very near-future.13 E-commerce SEO tips that will drive your site’s organic revenue
These e-commerce SEO tips have proven effective for me and have led to great success in driving better rankings and more revenue for e-commerce clients.12 SEO Predictions for 2016
2016 is a very important year for your SEO strategy. I make predictions on some of the most important SEO trends to expect in 2016.Optimizing your robots.txt file for SEO and how to avoid disaster
Learn how to optimize your robots.txt file for SEO, and why you should be closely monitoring changes to this file.HTTP vs HTTPS for SEO: Should you switch to HTTPS for SEO reasons only?
I outline how the decision to change from HTTP to HTTPS is not as black-and-white as you’d think, despite the obvious Google ranking benefits.