Thoughts On Changing Domains and Sun-Setting Agent SEO

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# TLDR

# Full Post

I’ve done it. I took the plunge and completely changed domains. If you had previously subscribed to Agent-SEO.com via email, your subscription has been carried over. If you hadn’t subscribed, then what are you waiting for?

Why did I do it?

There are a lot of reasons that I decided to make this transition:

  1. Because I wanted to ultimately. Somewhere along the way, I came to the realization that I’m the brand, not some stupid moniker.
  2. Because the market became fairly saturated with other “Agent SEO’s,” “SEO Agents,” and so on and so forth. Honestly, I didn’t feel like filing for a trademark.
  3. When I originally bought Agent-SEO.com, I did so because someone already owned AgentSEO.com and I guess I couldn’t decide on a better name. When it did become available, it cost $1,500 to purchase at GoDaddy auctions – and I wasn’t about to do that. And now, the domain has been taken again.
  4. Frankly, it sucked from a branding perspective. Was it AgentDashSEO.com or Agent-SEO.com? Talk about a tongue-twister. This domain is really much more simple and straight-forward.
  5. Companies in India often thought I was a business. I’ll be glad to stop taking those phone calls.
  6. I’m sure there’s more, but no need to bore you an further. What’s done is done.

Where did I go?

If you’re a previous subscriber, then you probably know that it’s been about 3 years since I last posted an update. In fact, you may have even forgotten I existed. Sorry for that!

Life sort of got in the way these last three years, and I really dropped the ball. I got married, bought a house, finished two college degrees, had a son (who is 1.5 years old as of this post), and changed jobs twice (I’m now an SEO Manager at Rosetta).

So yeah, I’m actually going to take back that apology. I have loved every moment. Feel free to read more about my journey here.

That being said, I’ve been meaning to get my site back up and going and had been chipping away at it for about two years. Problem was, when I began the process, it took a while to do a lot of things.

First, I had to come to grips with the domain and branding change.

Second, when I started, I was determined to build the site from scratch on my own. The problem was/is that I’m my own worst critic. Every time I had a new design created, I’ve get designers remorse, scrap it, and start over. This happened at least three times and set me back months each time. Since I really can only work on the site at night now, this was almost the end of me.

Third, I had to come to grips with the fact that it’s okay not to design and code every single aspect of the site. This was difficult, but finally I caved and found a really great and flexible theme (Bridge) that gave me great structure, yet allowed me to customize and scratch my design itch.

Fourth, I had to go through the process of getting everything about the design just right.

Fifth, I had to go through the proper process of transitioning away from the old domain. For a professional SEO, this means getting highly meticulous – e.g. migrating old content/images, mapping out redirects, re-optimizing for things like site speed, setting up new analytics, etc. This by far took the longest, and I’m glad it’s done with now.

Am I sad to see it go?

It’s a little bittersweet, but ultimately, that site had run it’s course.

This is going to sound a little ridiculous (and definitely make me look full of myself), but I am actually going to thank my 2008 self for having the foresight to start Agent-SEO. I was able to learn so much from running Agent-SEO.com, gained a ton of valuable experience, and it ultimately has opened a lot of doors for me professionally.

When I started the site, it was more to scratch my design itch and to allow me to mess around with WordPress. Little did I know it would lead me to what would ultimately become my career and my passion – and for that I’m grateful.

So…..thanks 2008 Stoops!

What now?

Essentially, I’m planning to pick things back up again. Jumping back in the pond so to speak.

It’s highly likely that I won’t be able to post at the rate I used to, but I really want to begin providing some level of commentary on the SEO industry again. Also, I’m aiming to develop some really top-notch SEO content for you, my audience!

I know it seems counter-intuitive based on the fact that I just spent 8 paragraphs talking about how I have no time and how things take me so long to do now that I have way more responsibilities in life.

To that I say, it’s probably correct, but that doesn’t mean that I’m not going to try! I’ve been feeling the itch to put my thoughts out there again for quite a while, and I’ve decided that it’s time to get back out there.

I’ve got some good stuff planned, so stay tuned!

Photo credit: Wil Stewart

Jacob Stoops

Jacob Stoops

Long-time SEO and podcast host. Senior Manager at Search Discovery. Husband. Dad. Mob movie aficionado. @jacobstoops