The Blog

I don’t write often, but when I do it’s about optimizing things.

Interview with Rand Fishkin, Co-Founder of Moz and Sparktoro

I connected with Rand to talk about everything ranging from his time at Moz, to the founding of Sparktoro, his book, as well as to get his thoughts on a number of subjects including funding, venture capital, content marketing, personal branding, gender-equality, and more.

SMX Advanced 2017 in Seattle

SMX Advanced 2017: 13 Key SEO Updates

SMX Advanced 2017 took place in Seattle from June 12-14. As is usually the case, lots of great sessions and SEO insights came from the conference.

Google Penguin 4.0

Google recently launched the Penguin 4.0 algorithm update, the final update of the Penguin series. Learn about all of the key SEO components of this major update.

How to reduce image file size by up to 70%

This tutorial will teach you how to increase site speed by reducing image file size by up to 70% in three easy steps using Photoshop and lossless image compression.