SMX Advanced 2017: 13 Key SEO Updates

SMX Advanced 2017: 13 Key SEO Updates

What happened? SMX Advanced 2017  took place in Seattle from June 12-14. As is usually the case, lots of great sessions, presenters, attendees, and SEO insights came from the conference. Why is this important? As is usually the case every year, there were lots of good...
Google Penguin 4.0

Google Penguin 4.0

What is the Google Penguin algorithm? First launched in April 2012, Google Penguin is a component of the algorithm targeted at decreasing rankings for webspam – specifically those doing so by participating in link-related schemes that violate Google’s...
How to reduce image file size by up to 70%

How to reduce image file size by up to 70%

As I said in my previous post, site speed is typically one of the largest, if not the largest, SEO opportunity I usually uncover with sites that I work with. Image optimization is typically a big reason why sites run slowly, and individual images are often needlessly...