Hi, I'm Jacob Stoops

I’m a long-time SEO veteran, podcast host, blogger, designer, dedicated husband and dad, tortured Cleveland sports fan, and a mob-movie lover.

The Page 2 Podcast

A podcast about what it’s really like to be an SEO.

Rand Fishkin, Co-Founder of Moz and Sparktoro

Episode #1: Rand Fishkin

I connected with Rand to talk about everything ranging from his time at Moz, to the founding of Sparktoro, his book, and get his thoughts on a range of business and marketing topics.

Zach Chahalis, Senior Technical SEO Manager at Search Discovery

Episode #2: Zach Chahalis

I sat down with Zach Chahalis, Senior SEO Manager at Search Discovery, to talk about how he got into the SEO industry, share tips and advice, as well as talk pop-culture, movies and more.

Episode #3: Sal Surra

Coming soon. I connect with Sal Surra, Senior SEO Strategist at Angie’s List.

Stay tuned.

The Blog

I talk about SEO, share tips, and provide commentary on industry updates.

The Godfather of SEO: Interview with Rand Fishkin, Co-Founder of Moz and Sparktoro

The Godfather of SEO: Interview with Rand Fishkin, Co-Founder of Moz and Sparktoro

I connected with Rand to talk about everything ranging from his time at Moz, to the founding of Sparktoro, his book, as well as to get his thoughts on a number of subjects including funding, venture capital, content marketing, personal branding, gender-equality, and more.
SMX Advanced 2017:<br/>13 Key SEO Updates

SMX Advanced 2017:
13 Key SEO Updates

SMX Advanced 2017 took place in Seattle from June 12-14. As is usually the case, lots of great sessions and SEO insights came from the conference.
Google Warns About Links in Large-Scale Article Campaigns

Google Warns About Links in Large-Scale Article Campaigns

Google has issued a warning about spammy links in large-scale article campaigns including contributor posts, guest-partner posts, and syndicated posts.