Hello, I'm Jacob.
12-year SEO veteran and digital marketer.
What I Think I'm Pretty Good At.
What I have are a very particular set of skills;
skills I have acquired over a very long career.
Enterprise SEO Strategy
I’ve driven SEO strategy for some of biggest companies in the world including Nationwide Insurance, Marriott, Ritz-Carlton, and more.
Technical SEO
I specialize in technical SEO strategy and enjoy digging into the nuts and bolts of websites a little too much.
On-Site SEO & UX
This is where technical, content, and user experience come together. You’ll usually find me right in the middle of it.
Content Strategy
These days, it’s tough to have an SEO strategy without a solid content strategy. My expertise is making sure they mesh well.
Off-Site SEO
You can’t have a well-rounded SEO strategy without good old fashioned promotion. I’ve got pretty extensive experience here.
Analytics & Trends Analysis
You can’t be an SEO (a good one that is) without knowing how to properly track and analyze data as well as trends.
Team Management & Leadership
I’ve managed teams as large as twenty without pulling my hair out and have always gravitated towards leadership.
Blogging
I’ve been blogging off and on for most of my career and have a lot of experience in growing audiences through content.
Wordpress & Web Design
I’ve been doing web design and working with WordPress since I was a ‘wee lad’. Fun fact: It actually predates my SEO career.
Sometimes I Publish Good Content.
well, you be the judge.
SMX Advanced 2017: 13 Key SEO Updates
SMX Advanced 2017 took place in Seattle from June 12-14. As is usually the case, lots of great sessions and SEO insights came from the conference.